The appeal of the "Sri Rudram", the beautiful Vedic homage to Lord Rudra, lies not merely in its phonetic majesty but its universality of approach to God.
Love is always mutual and reflective. You may hate me, and if I want to love you, you repulse me. But if I persist, in a month or a year you are bound to love me. It is a well-known psychological phenomenon.
-Swami Vivekananda