Bhagavata is best described in its own words: rasa. It means "nectar." Nectar here denotes "a kind of joy" which one derives by coming into contact with God in and through his divine sports.
When we have become free, we need not go mad and throw up society and rush off to die in the forest or the cave; we shall remain where we were but we shall understand the whole thing. The same phenomena will remain but with a new meaning.
-Swami Vivekananda