Bhagavata is best described in its own words: rasa. It means "nectar." Nectar here denotes "a kind of joy" which one derives by coming into contact with God in and through his divine sports.
Nature, body, mind go to death, not we. We neither go nor come. The man Vivekananda is in nature, is born and dies; but the Self we see as Vivekananda is never born and never dies. It is the eternal and unchangeable Reality.
-Swami Vivekananda