If Vaishnavism is so popular and wide spread in India, the credit must go to Sri Ramanuja, who took advantage of the ecstatic outpouring of the south Indian mystics, the Alvars, and produced a highly logical philosophy of knowledge soaked in devotion as the easiest means of God-realization.
If a person who lives in God becomes miserable, what is the use of living in God? What is the use of such a God? Throw such a God overboard into the Pacific Ocean. We do not want such a God!
-Swami Vivekananda