If Vaishnavism is so popular and wide spread in India, the credit must go to Sri Ramanuja, who took advantage of the ecstatic outpouring of the south Indian mystics, the Alvars, and produced a highly logical philosophy of knowledge soaked in devotion as the easiest means of God-realization.
The nature of the brute is to remain where he is, of a human being to seek good and to avoid evil, and of God to neither seek nor avoid but just to be eternally blissful. Let us be Gods, let us make our hearts like an ocean, to go beyond all the trifles of the world and see it only as a picture. We can then enjoy it without being in any way affected by it.
-Swami Vivekananda